Blog Posts

  • Survey Tools for Side Projects

    Collecting surveys from your users or potential users is one of the best ways to gauge how and why they’re interested in your product. Sometimes you may be surprised by what you learn, but more often, surveys are a great way to identify your strongest advocates and highlight their happiness.

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  • Contributing to the Side Project Marketing Checklist

    If you’ve stumbled on this project from somewhere on the internet, then welcome! While I compiled the side project marketing checklist because I had a hard time marketing my projects, thousands of people have read and shared it, dozens of people have made suggestions for improving the project, and a few have even helped make changes. The community is what makes a project like this successful, so I hope that you will help the project improve by making updates and suggestions.

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  • Landing Page Tools for Side Projects

    One challenge that every side project has is attracting and engaging users. Whether your side project is an open source library, a software as a service, or a physical product, you need a way to quickly tell visitors about it and hook them into trying it. That’s where a landing page comes in.

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  • Email Marketing Tools for Side Projects

    One of the most effective ways to encourage repeat visitors to your side project, to engage paying customers, and to improve conversion rates is to get people to sign up with their email address.

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  • How to Use the Side Project Marketing Checklist

    I’ve been trying to make marketing my side projects as simple as checking a few boxes off a list every week. While I realize that this isn’t going to make my side projects market leaders, it is a lean way to build traction and gain users.

    The reason I’ve failed at marketing in the past is that I made it too complicated, so the side project marketing checklist I created aims to fix that. Here’s how I’ve been using it to market my side projects:

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  • Why Side Projects Need Marketing

    How many of your side projects have died because you never got any user traction?

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