Blog Posts

  • Free Stock Images for Your Side Project

    It’s really hard to justify paying for stock images when your side project is just getting off the ground. While large companies may grow to require custom photography or very specific high quality photos from paid sites, you can probably make it a lot futher than you think with one of the free options for stock photos listed below.

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  • Logo Creation Tools

    I’m not a designer, and I’ve never been great at coming up with branding or logos. That said, side projects with distinct and creative logos always look more reputable than those without.

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  • Best Customer Relationship Management Software for Side Projects

    Customer Relationship Management (or CRM for short) software can help you manage customers, make more money, and keep up with leads, but it can also get expensive and cumbersome pretty quickly. While many side projects may not need a CRM tool (spreadheets often work when you have few customers), there are some good ones here that won’t set you back too much.

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  • Press Release Creation and Distribution Tools

    I’m a big fan of contacting bloggers and journalists directly, but it’s incredibly time consuming to do so. Sometimes, a low-cost or free press release is well worth it, so if you’re considering investing in one for your side project, look no further.

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  • Online Course Creation Tools

    If your product requires specialized knowledge or if you’re trying to position yourself as a thought leader, creating an online course could be a great marketing strategy. Online courses can even be businesses in their own right. Many people are more comfortable taking courses online so they don’t have to leave there home, but if you’re trying to create one, where do you start?

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  • 50+ Ideas for Your Side Project's Blog

    One of the first things I do when making a marketing plan for a new project is to come up with as many blog post ideas as I can. This may sound premature, but having these ideas will prevent you from getting creative exhaustion or from not having anything to write about each week. A healthy backlog of creative blog post ideas is also a great first step to a content marketing calendar.

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  • Blogging Platforms for Your Side Project

    There are many good reasons to start a blog for your side project: to update your customers, to generate content for marketing materials, or to establish yourself as a subject matter expert. The truth is that most companies use their blog for all three reasons, and whenever I start a new project, a blog is one of the first things I do for marketing.

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  • Social Media Automation Tools

    Social media can be a time-consuming and mentally tasking chore. Many small business owners just skip social media, but after spending years posting consistently on my personal social media accounts, I can tell you that it can work and it doesn’t take as much time as you think. Social media is a great way to drive traffic once you build a following, but for many small businesses, the question is, “how do you build a following?”

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  • Tools for Finding and Researching Your Competition

    You may think that your side project stands alone - that it’s truly unique in the market - but that’s rarely true. In fact, no competition, might mean that your project just isn’t necessary. If there’s a market of people willing to buy your product, they’re probably spending their money elsewhere today. Your job is to find out where.

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  • Customer Chat Tools for Side Projects

    If you want to engage your customers at the moment they’re considering buying your product or signing up for your service, there’s no better way than live chat. You’re probably familiar with Intercom or Autopilot, but there are many other options out there, and their pricing and features vary quite a bit.

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