Blog Archive

  • Online Course Creation Tools

    If your product requires specialized knowledge or if you’re trying to position yourself as a thought leader, creating an online course could be a great marketing strategy. Online courses can even be businesses in their own right. Many people are more comfortable taking courses online so they don’t have to leave there home, but if you’re trying to create one, where do you start?

  • 50+ Ideas for Your Side Project's Blog

    One of the first things I do when making a marketing plan for a new project is to come up with as many blog post ideas as I can. This may sound premature, but having these ideas will prevent you from getting creative exhaustion or from not having anything to write about each week. A healthy backlog of creative blog post ideas is also a great first step to a content marketing calendar.

  • Blogging Platforms for Your Side Project

    There are many good reasons to start a blog for your side project: to update your customers, to generate content for marketing materials, or to establish yourself as a subject matter expert. The truth is that most companies use their blog for all three reasons, and whenever I start a new project, a blog is one of the first things I do for marketing.

  • Social Media Automation Tools

    Social media can be a time-consuming and mentally tasking chore. Many small business owners just skip social media, but after spending years posting consistently on my personal social media accounts, I can tell you that it can work and it doesn’t take as much time as you think. Social media is a great way to drive traffic once you build a following, but for many small businesses, the question is, “how do you build a following?”

  • Tools for Finding and Researching Your Competition

    You may think that your side project stands alone - that it’s truly unique in the market - but that’s rarely true. In fact, no competition, might mean that your project just isn’t necessary. If there’s a market of people willing to buy your product, they’re probably spending their money elsewhere today. Your job is to find out where.

  • Customer Chat Tools for Side Projects

    If you want to engage your customers at the moment they’re considering buying your product or signing up for your service, there’s no better way than live chat. You’re probably familiar with Intercom or Autopilot, but there are many other options out there, and their pricing and features vary quite a bit.

  • Survey Tools for Side Projects

    Collecting surveys from your users or potential users is one of the best ways to gauge how and why they’re interested in your product. Sometimes you may be surprised by what you learn, but more often, surveys are a great way to identify your strongest advocates and highlight their happiness.

  • Contributing to the Side Project Marketing Checklist

    If you’ve stumbled on this project from somewhere on the internet, then welcome! While I compiled the side project marketing checklist because I had a hard time marketing my projects, thousands of people have read and shared it, dozens of people have made suggestions for improving the project, and a few have even helped make changes. The community is what makes a project like this successful, so I hope that you will help the project improve by making updates and suggestions.

  • Landing Page Tools for Side Projects

    One challenge that every side project has is attracting and engaging users. Whether your side project is an open source library, a software as a service, or a physical product, you need a way to quickly tell visitors about it and hook them into trying it. That’s where a landing page comes in.

  • Email Marketing Tools for Side Projects

    One of the most effective ways to encourage repeat visitors to your side project, to engage paying customers, and to improve conversion rates is to get people to sign up with their email address.

  • How to Use the Side Project Marketing Checklist

    I’ve been trying to make marketing my side projects as simple as checking a few boxes off a list every week. While I realize that this isn’t going to make my side projects market leaders, it is a lean way to build traction and gain users.

    The reason I’ve failed at marketing in the past is that I made it too complicated, so the side project marketing checklist I created aims to fix that. Here’s how I’ve been using it to market my side projects:

  • Why Side Projects Need Marketing

    How many of your side projects have died because you never got any user traction?