Landing Page Tools for Startups
One challenge that every startup faces is attracting and engaging users. Whether you sell a software tool or a service, you need a way to quickly tell visitors about it and hook them into trying it. That’s where a landing page comes in.
A good landing page helps visitors quickly determine whether or not your offering is right for them, and if it is, the landing page should direct them to take an action. Depending on what it is you’re promoting, your landing page might ask for an email address, encourage a file download, or direct users to add something to their cart.
Either way, you don’t have to spend weeks coding your landing page from scratch. In fact, even if you have developers on your team, I would encourage you to use landing page tools rather than try to build your own.
Fortunately, there are many great and easy-to-use landing page tools and generators available. Some require a little knowledge of HTML and CSS, while others are completely non-tech friendly. Try a few of these tools out, and let me know if there are any landing page platforms on the list that you prefer.
Landing Page Tools
Carrd ($9) - Carrd is my personal favorite. It’s simple to use and free to get started. Great for quick landing pages or one page builds.
ClickFunnels ($97) - Very linear landing page experience, but a bit pricey.
Elementor ($0) - Specifically for Wordpress, Elementor gives you an interface for editing your site without code.
Elink ($0) - Turn web links into visually appealing newsletters, web pages and website embeds.
Gitlab Pages ($0) - If you prefer Gitlab to Github, this is a good option as a landing page generator.
HTML5 UP! ($0) - Free HTML templates for modern landing pages.
Instapage ($68) - While a bit pricey, I’ve enjoyed how much freedom Instapage gives you to customize your landing pages without writing HTML. A good option for startup landing pages.
Jekyll ($0) - If you don’t mind writing a little HTML yourself, Jekyll is an awesome landing page and blogging platform. It can scale pretty much infinitely and it’s free to use with Github pages.
Landbot ($20) - Turn a landing page into a chatbot. Create beautiful conversational interfaces in minutes and boost your conversion rate. It’s easy to use, fully customizable and made for lead capturing.
Lander ($16) - Integrates with email marketing platforms and lets you create Facebook pages as well.
Landingfolio ($0) - Landingfolio is a gallery featuring the best landing pages design. Browse more than 373 landing page examples in 53 different categories.
Landingi ($29) - Landingi is a landing page platform especially made for non-developers. Also helps you manage leads.
Launchaco ($0) - Instantly generate a beautiful, responsive, free, website for your product, startup, or service. A good option for quick landing pages.
Launchrock ($0) - Really simple, but kind of limited because of that. Still, Launchrock is a good option when you just want to collect email addresses on a “Coming Soon” page.
Leadpages ($25) - Leadpages generates leads and sales for your business on the web, in emails, via text messaging, and on social media.
Mailchimp Landing Pages ($0) - If you’re already using Mailchimp for email list management, take a look at their simple landing page creator. It might make integration even easier.
Mopro ($199) - AI Powered business website and design tools.
Neocities ($0) - Neocities makes it easy to build your web site and explore other sites with an in-browser HTML editor, a command line tool, custom domain support, and fast performance.
Prelaunch Landing Page ($0) - If you’re after clean startup landing pages, then you may want to have a look at Prelaunch. This simple open-source template uses Nette and Bootstrap 4 to allow users to sign up before your product has launched.
ONTRApages ($0) - A modern landing page generator where you can be up and running in minutes.
Squarespace ($12) - Squarespace is my go-to recommendation for non-technical people who need a website. Squarespace works just as well as a basic landing page generator as it does for a full-featured website and blog.
Stitcher ($0) - A PHP-based static site generator.
Stitches ($0) - A template generator that generates HTML templates with functional css in few seconds.
Thrive Themes ($19) - If you use Wordpress, Thrive Themes has some great modern landing -page focused themes.
Unbounce ($79) - Their editor gives you lots of options, plus they give you some analytics, the ability to A/B test, and much more.
Unicorn Platform ($16) - Unicorn Platform is a modern landing page generator for makers. It utilizes drag and drop functionality for an easy landing page creator experience.
Weebly ($0) - Weebly is a great all-in-one website and blog creator with many templates and tools to choose from.
Wix ($0) - Wix gives you everything you need for a stunning website or blog. From a simple Wix splash page, to a modern fully functional blog, Wix is an easy landing page creator, and it’s free.
Woobox ($30) - Specially made for running contests on your landing pages or social media accounts.
As you can see, there are a wide range of landing page tools available, most with unique features that set them apart. When launching your product, the ideal solution is to have some type of digital presence up and running quickly and these tools can help you create startup landing pages efficiently.
Did I miss a landing page builder that you love? Email me to suggest your favorite landing page creator.
By Karl Hughes
Karl is a former startup CTO and the founder of Draft.dev. He writes about technical blogging and content management.
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