I've been building little software side projects for years, but I've always been terrible at marketing them. I come up with some ideas, forget those ideas, do some random stuff, then lose interest. The goal of this project is to fix that by making marketing as simple as a checklist.

View In Browser Download Markdown

Not sure how to use this checklist? Click here to learn more.


This project is free and open source, so contributions are welcome! If you have an idea for improving the project, please see the Contributing page.

Latest Blog Posts

  • Tools for Finding and Researching Your Competition

    You may think that your side project stands alone - that it’s truly unique in the market - but that’s rarely true. In fact, no competition, might mean that your project just isn’t necessary. If there’s a market of people willing to buy your product, they’re probably spending their money elsewhere today. Your job is to find out where.

    Read on →

  • Customer Chat Tools for Side Projects

    If you want to engage your customers at the moment they’re considering buying your product or signing up for your service, there’s no better way than live chat. You’re probably familiar with Intercom or Autopilot, but there are many other options out there, and their pricing and features vary quite a bit.

    Read on →

  • Survey Tools for Side Projects

    Collecting surveys from your users or potential users is one of the best ways to gauge how and why they’re interested in your product. Sometimes you may be surprised by what you learn, but more often, surveys are a great way to identify your strongest advocates and highlight their happiness.

    Read on →

  • Contributing to the Side Project Marketing Checklist

    If you’ve stumbled on this project from somewhere on the internet, then welcome! While I compiled the side project marketing checklist because I had a hard time marketing my projects, thousands of people have read and shared it, dozens of people have made suggestions for improving the project, and a few have even helped make changes. The community is what makes a project like this successful, so I hope that you will help the project improve by making updates and suggestions.

    Read on →

  • Landing Page Tools for Side Projects

    One challenge that every side project has is attracting and engaging users. Whether your side project is an open source library, a software as a service, or a physical product, you need a way to quickly tell visitors about it and hook them into trying it. That’s where a landing page comes in.

    Read on →

  • Email Marketing Tools for Side Projects

    One of the most effective ways to encourage repeat visitors to your side project, to engage paying customers, and to improve conversion rates is to get people to sign up with their email address.

    Read on →

  • How to Use the Side Project Marketing Checklist

    I’ve been trying to make marketing my side projects as simple as checking a few boxes off a list every week. While I realize that this isn’t going to make my side projects market leaders, it is a lean way to build traction and gain users.

    The reason I’ve failed at marketing in the past is that I made it too complicated, so the side project marketing checklist I created aims to fix that. Here’s how I’ve been using it to market my side projects:

    Read on →

  • Why Side Projects Need Marketing

    How many of your side projects have died because you never got any user traction?

    Read on →